Businesses lead the way in supporting Snowdogs trail

Posted on 17 October 2018

A new arts trail which organisers hope will attract thousands of visitors to Ashford town centre is being supported by local businesses.

Influenced by the popular animated film, The Snowman and The Snowdog, 35 giant Snowdog-shaped sculptures designed by local artists have been placed at key sites, leading visitors throughout the town.

Businesses including Ashford College, Quinn Estates, Gallagher and Golding Vision have sponsored their own Snowdog, each with its own artistic identity so that visitors can take delight in exploring the different styles and personalities of the dogs.

The 10-week trail, which runs until 18 November, will raise funds for Pilgrims Hospices. Free trail guides are available from locations around Ashford including Ashford Visitor Information Office and the Made in Ashford shop in Park Mall.

We spoke to Gary Bourne, Development Director at Stanhope, the company behind the Elwick Place leisure and restaurant development, about their involvement in the trail and who introduced us to their dog Dotty:

Ashford Snowdogs Arts Trail, Dotty Elwick Place, Elwick Place Ashford, Dotty outsite Elwick Place
Dotty, outside Elwick Place

Why did Stanhope decide to support the Snowdogs project?

The Snowdogs trail is for a wonderful cause and we didn’t want to miss the opportunity to be a part of something so important for the local community. Stanhope has worked closely with Ashford Borough Council for a number of years on the development at Elwick Place and it is really important for us to support local initiatives.

Tell us about your Snowdog

Our Snowdog is Dotty. We chose Dotty as she is unique, bright and impressive, which is the perfect fit with our striking new development at Elwick Place and all the colour of a cinema environment. She also works very well in 3D!

What does the Snowdogs project bring to Ashford?

This is a project which will really excite the local community. It provides both residents and visitors the chance to discover all of Ashford and to explore the developments taking place that will bring new dining, leisure and shopping facilities to the area. It is also supporting a fantastic charitable cause that is close to the hearts of many local people. With all the investment currently pouring into Ashford, we feel that the mood of the town is one of excitement – and so it should be!

It’s been exciting to see Elwick Place evolve over the last few months, how is the project coming along?

Our works are progressing well on site – Picture House and Travelodge are working hard to fit out Ashford’s new cinema and hotel in anticipation of launching individually in December as part of Elwick Place’s phased opening. The buildings have taken shape and we have to look forward to the details being put in place, like landscaping and decking out the inside of the development to look as impressive as the outside.