Based in Ashford for almost 45 years, Supercups started from a garage in Willesborough and has grown into the enterprise it is today. Traditionally the business specialised in vending machines, but now also operates as a consultant, as well as a supplier, to companies wishing to offer refreshments to staff onsite.
In 2011, the company relocated to a purpose-built premises at Orbital Park, which offered increased space and improved logistics. This was in response to the growth of its customer base with Supercups securing national contracts across the UK as part of a serviced network.
Mark Simmonds has progressed in his career at Supercups over the past 38 years and now as Managing Director, he plays a key role in company growth. Mark shares why Ashford, and more specifically Orbital Park, is a great location for the business:
“Ashford without a doubt is a commercial hub. The connectivity the road and rail network offers is fantastic and the new junction 10a has strengthened the infrastructure even further. The town is within our operational area and staff live nearby, which makes it a sensible choice for us.
“Supercups has grown a lot over recent years, but we still pride ourselves on listening to clients and building lasting relationships. The fact we have customers that have been with us since the very beginning is testament to this.”Mark Simmonds, Managing Director of Supercups
“We chose to invest in Ashford by designing and building our own headquarters at Orbital Park. This involved working closely with the planning team at Ashford Borough Council, who were really helpful, especially as we were working to a tight schedule. The Orbital Park site is well looked after and a great place to be, so it was definitely the right decision for us and we haven’t looked back.
“Supercups has grown a lot over recent years, but we still pride ourselves on listening to clients and building lasting relationships. The fact we have customers that have been with us since the very beginning is testament to this. We also always encourage people to come and visit us if they’re local and restrictions allow, as it’s so much more personal.”
This growth looks only set to continue as Supercups has lots of ambitious plans for the future. Mark continues: “We’re looking very closely at sustainability at the moment, trialling electric vans, as well as exploring EV charge points and solar panels. The green environment is extremely important so we’re striving to remove single-use plastic throughout the business and ensuring everything that can be recycled, is.
“We also have new products and services in the works, including the expansion and rebrand of the espresso side of the business. As people use cash less and less as a payment method, we are phasing in contactless payments and are developing a payment app.
Mark concludes with a positive note on the borough: “The future of Ashford is looking really positive – you can see the changes that are happening. Projects such as Waterbrook Park are great for the town and the general mood is good, particularly in the business community. We look forward to being part of the progress in the months and years to come.”