Six Two’s Scale Up JourneyPosted on 10 December 2018
Back in April, Six Two joined Scale Up Ashford, a business programme funded by Ashford Borough Council and delivered by Kent Invicta Chamber of Commerce. After a first interview to discover what motivated Six Two to join the programme and what they expected from it, the AshfordFor team went to sit down with him recently to see how his Scale Up Ashford journey has gone since.
Six months on, Aaron has been able to reveal the undeniable impact the programme has had on his business, which has had the best three months ever in the company’s history.
Now that the programme has kicked in properly, Six Two is “looking at what [they] can do monthly to achieve [their] goals and meeting with Paul [Business Coach from New Level Results] to strategise and look at [their performance] to make sure everything is aligned.”
A strategy that has paid off, as Aaron summarises: “We’ve just had our two, three best months ever both by way of revenue and profit. We’re a better business in pretty much every measurable way. “We’ve been doing this for a long time, and we’ve had a lot of the pieces and what Scale Up’s helped us do is to coordinate them in an effective way.”
“We’ve just had our two, three best months ever both by way of revenue and profit. We’re a better business in pretty much every measurable way.”Aaron Taylor, CEO & co-founder, Six Two
To reach these impressive results, Six Two have worked both on their company culture but also developed their own marketing strategy. Thanks to the monthly meetings and check-ins with Paul, the team has been able to keep on top of their marketing efforts, creating and delivering messages to relevant audiences, using blogs and vlogs as a way of sharing their expertise.
The accountability chain created within the Scale Up Ashford framework has allowed Aaron, Helen and their team to make time for the “important, but non-urgent things that make a difference are done.” It’s helped them find the relevant answers to their problems, whether Paul points them in the right direction or coaches them towards the answer.