The Kentish Wine Way campaign delivering impressive results
Posted on 13 November 2026The Kentish Wine Way campaign is proving to be a fantastic success, with the latest figures demonstrating the strength of interest in Kent’s thriving wine tourism offer and the positive impact this is having on Ashford and Tenterden.
The campaign has already generated an impressive 303,572 views, with an estimated reach of 406,569 people across its digital activity. This is a fantastic achievement and represents a significant opportunity to put our borough firmly on the map as a destination for food, drink, tourism and unforgettable visitor experiences.
The figures also highlight the impressive level of engagement with the campaign, including 26,142 earned media views, 84 pieces of campaign coverage, 15,297 likes and reactions, 3,983 comments and 410 shares. Perhaps most encouragingly, the campaign has helped attract 17,317 new followers, building an even bigger audience for the region and its visitor offer.
These results are about much more than impressive social media statistics. They demonstrate how powerful a shared destination campaign can be in raising awareness, inspiring visits and showcasing what makes our borough such a special place.
The Kentish Wine Way brings together vineyards, producers and visitor experiences across Kent, with Ashford and Tenterden playing an important part in telling that story. From award-winning producers and beautiful vineyard landscapes to wine tastings, tours, local food and unique experiences, our area has so much to offer visitors. By raising the profile of our local vineyards and the wider visitor experience, the campaign helps encourage people to explore more of the borough, stay longer and spend with local businesses. This creates valuable opportunities not just for vineyards, but also for our hospitality, accommodation, retail and wider tourism sectors.
It is particularly encouraging to see such strong reach and engagement, helping to build awareness of Ashford and Tenterden well beyond our immediate area and reinforcing our reputation as an attractive destination to visit, explore and enjoy.
This is a brilliant example of what can be achieved when we work together to champion our local strengths. The Kentish Wine Way is putting our area in the spotlight, supporting local businesses and helping to showcase the very best of the borough to a much wider audience.
With such positive results already achieved, there is plenty of reason to be optimistic about the campaign’s continued contribution to our visitor economy.
