Space Between Wows America

Posted on 5 August 2019

Award-winning digital marketing firm Space Between has stepped onto the global stage by playing a key role at a major conference in the United States.

The company, based in Ashford, Kent, was invited to represent the best of British thought-leadership at DigiMarCon, the world’s largest digital marketing conference held. Directors joined tech giants Facebook, Google, Sage, Cisco, Warner Bros Entertainment and the University of Southern California as partners at the event in Los Angeles. Marcus Cooke, the firm’s Technology Director, gave a keynote speech, and Marketing Director Shelley Grierson joined an expert panel.

Shelley Grierson in Chicago with Lex Hultquist of DigiMarCon
Shelley Grierson in Chicago with Lex Hultquist of DigiMarCon

Space Between has pioneered neuro-marketing, an emerging field that has gained the innovative firm worldwide attention. The firm’s expertise was sought across the USA, and a whirlwind tour included other stops in California, and Chicago Illinois.

Marcus and Shelley told key influencers about Space Between’s Biometric Laboratory in User Research, that enables clients in all sectors to analyse customer responses to web and app. It uses techniques like heart rate tracking, skin sweat response - similar to lie detector testing - facial emotional analysis and brain activity monitoring.

“It was a privilege to talk about our pioneering technology to such an influential audience at DigiMarCon.”

Marcus Cooke, Technology Director, Space Between

With businesses better informed, they can adapt their eCommerce strategy based on hard data from real users and their conscious and subconscious responses. Marcus said: “It was a privilege to talk about our pioneering technology to such an influential audience at DigiMarCon and other key people across the States. “What we do is new and niche. Even in the USA, few people are even aware of neuro-marketing as a discipline. “Our appearances in the USA were well received because this exciting and applicable field is designed for virtually all businesses that have an online presence. I’m confident that our tour will lead to more US-based clients for Space Between.”

He expects the tour to lead to further speaking engagements and podcast appearances in the USA and beyond, with possible events in South America, the Pacific region, Asia, Africa, the Middle East, as well as Europe and the UK. Presentations are already planned in London and Amsterdam.

Shelley Grierson (Space Between) and Liora Simozar (Clutter) on the expert panel in Los Angeles
Shelley Grierson (Space Between) and Liora Simozar (Clutter) on the expert panel in Los Angeles

Upon their return from the USA, Space Between also received award recognition at a national level. Last week, the Lloyds National Business Awards announced Space Between as finalists for the Duke of York Award - the category which recognises the best entrepreneurial talent in the UK. As a finalist, the business receives media and PR training, as well as business mentoring and support. The winner will be announced on the 12th of November at Grosvenor House in London, at the black tie award ceremony.

This announcement comes after another national award win, where Space Between were recognised as a business culture leader. They took home the Best Business Culture trophy at the Lotus Business Awards in London earlier this month. When discussing the wins, Director of Marketing, Shelley Grierson says “it is such an exciting time for the company. We have some very exciting projects and prospects in the pipeline, and it’s fantastic to be representing local Kent businesses so strongly on the National and International stage”.

With the fast-paced growth the company has been experiencing over the past 12 months, expansion is the next step. By September, the business aims to have expanded their presence from their Ashford HQ, London office and remote office in Poland, to include a northern office in Manchester.