Custom and self-build property in Ashford  

Posted on 22 September 2022

Custom and self-build properties have grown in popularity over recent years, equating to around 13,000 homes built per year, as they give homeowners the opportunity to build their dream homes. There are differences between custom and self-build projects. 

Self-build is when an individual organises the design and construction of a home on a parcel of land that they own. Contrastingly, custom build refers to a developer led scheme where an individual can work with the developer to customise elements of the property to make the layout and design work for them. Typically self-build homes require a more hands-on approach by the homeowner, but it is believed only 10% of homeowners are actively involved in the construction process, instead opting to contract tradespeople.  

There are often misconceptions that self-build properties are only an option for people with big budgets, but they are available for a wide range of price points, and developers are increasingly helping to facilitate this. 

To encourage the number of custom and self-build homes in the UK housing market, the government passed the Self-build and Custom Housebuilding Act 2015, later amended by the Housing and Planning Act 2016.

Custom build homes at Otium Lake
Custom build homes at Otium Lake

Custom build scheme in Ashford 

Otium Lake, Pluckley 

Designed by the award-winning Hollaway studio, Otium Lake will be a lakeside development of 31 bespoke homes in Pluckley. The 20-acre estate offers plenty of green space and is set within electric gates, making it a safe environment for its residents. The development benefits from a rural location without compromising on connectivity, only an hour from London from the nearby Pluckley train station. 

Construction company Hibau’s vision is to create 25 tailor-made homes as part of the lakeside phase of the development. These properties will be unique, individually designed homes and will give people the opportunity to customise according to their exact requirements.  

Learn more about Otium Lake:

Self-build scheme in Ashford

Orchard Farm, Kennington 

Located to the north of Ashford in Kennington, Orchard Farm is planning to be the first sustainable self-build community in Kent by enabling its future residents to build their own homes. People will be able to choose the layout and specification to ensure it is a house built for them. They will also get to choose the level of involvement that they have in the build and can choose to work with professionals if they wish. The serviced plots will have all the necessary infrastructure already in place such as roads, drainage and electricity.  

The scheme is being brought forward by OFKL (Orchard Farm Kent Ltd), which is a partnership between Kent-based developer Urbanise and self-build experts from the Netherlands, Steenvlinder. The first 25 plots have been granted planning permission, with plans for around 115 homes on the site once complete. 

Discover more about the development:

People visiting the Orchard Farm site back in July
People visiting the Orchard Farm site back in July